Business Organisation & Policy Topshop Essay Example | Topics and Well Written Essays - 1750 words

Business Organisation & Policy Topshop - Essay Example High street retail business like Topshop has been affected by a number of factors like price and cost pressure, concentration in the industry etc. Topshop specializes in women’s fashion products such as clothing and apparels. This retail sector is expanding both horizontally and vertically with retailers taking broader strategies to adapt to it (Burt and Sparks, 2003, p. 15). Polarisation increases in the sector with the growth of the bigger companies. Hence, innovation is the critical element which the retailers need to do for their development. With economies opening them to outer world, the competition is increasing and the retailers are developing strategy to survive. But while developing strategy they need to take into consideration the external factors which will impact them. Political Structure and Trends Topshop and other high street outlets i.e. its competitors are affected by the political structure in a number of ways. One of the main way that politician in UK can affect the high street retail outlet businesses is through their exercise of power in the land-use planning system. Though land-use planning is the function of local authority, the national government can intervene in for the development and growth of high street retail outlet business like Topshop. Recently there have been restrictions on green field development project and hence it is becoming harder for retailers to open in the new shopping centres (Bluff, 2012, p.15). Therefore, as a high street outlet, Topshop needs to take a close look at current business policies and re-strategise their decisions for future expansion. The environment of shopping has changed over the years, because the shoppers can now choose between the leisure and experience component. They now face a more functional price driven appeal from the shoppers (APCO Worldwide, 2012, p. 4). With technological advancement the price has become a major component as the consumers can easily compare the price. Hence, the company needs to offer products of varied price ranges and develop and implement effective branding and promotional strategies so that they can position themselves differentially in the market. The competition commission in UK has found out that consumer have accepted many of the changes in the high street retail sector like the online shopping. As discussed the land-use planning affects the location of the outlets, there are other instruments which governments can use to affect the operations like retail trading legislations and the public policies which regulate such working conditions of the industry, like employment practices etc. Economic Structures and Trends The UK high street retail sector is affected by the macro-level position of the country. If the general economic condition is good this sector will experien ce a high volume of retails sales. If the economic condition of the country improves then there is a possibility of significant investment by other players. Like in India with the Opening up of FDI in the retail sector, many foreign retailers like Walmart, Ikea is going to open themselves up in the country. Like in UK